We are a global collective of multi-disciplinary professionals passionate about values, research, and technology.
Bradley Hook
Bradley Hook is a globally recognized expert in resilience and high performance, as well as the author of Start With Values and the founder of the values-driven movement that bears its name. He believes in the transformative power of aligning with core values to enhance both individual well-being and collective growth.
An author and contributor to Entrepreneur Magazine, Brad has delivered impactful workshops and keynote sessions to some of the world’s largest organizations, helping them cultivate resilient cultures and sustainable success.
Based in New Zealand, Brad combines his passion for research with real-world experience, guiding people and companies to connect deeply with their values and navigate life’s challenges with clarity and purpose.
Global Contributors
Daniela Kirova
Daniela holds a degree in Psychology from the New Bulgarian University and a degree in English Linguistics from the University of Sofia. She is a writer, translator, and editor fluent in English, German and Bulgarian. Daniela is based in Sofia, Bulgaria.
Dr Alaa Ahmed
Dr Alaa holds a Doctor of Business Administration from the University of Liverpool in the United Kingdom. She has extensive experience across academic writing, conceptual frameworks, methodology, and research design. Dr Alaa is based in Manama, Bahrain.
Nicklas Balboa
Nicklas is a science writer who holds a degree in Psychology from Penn State University. His work has appeared in Digiday, Discover, Entrepreneur, and Psychology Today covering topics including neuroscience and positive psychology. Nick is based in San Francisco.
Nauman Arshad
Nauman holds a Master of Business Administration from the National University of Computer and Emerging Sciences in Pakistan. He is an experienced academic and business writer with skills in financial modeling. Nauman is based in Lahore, Pakistan.
Leonard Salasya
Leonard holds a Master’s Degree in Psychology and Education. His writing experience includes Business, Psychology, Sociology and Medicine. Leonard is based in Nairobi, Kenya.
Geniya Ignatova
Geniya holds a degree in Organizational Management from the Moscow University of Design Technology. As an influencer with a large Youtube following, Gen is committed to health, well-being, and sustainability. She is based in New Zealand.
